Our Story

Built from family,
food science
and Taiwan.

Multea Choice began with a passion for authentic Taiwanese tea culture and a belief that great drinks bring people together.

Kevin and Julie Doan — Multea Choice founders
Meet the founders

Kevin & Julie
Doan.

Founded by Kevin and Julie Doan, Multea Choice combines international business experience, food science expertise and a shared commitment to quality that reaches back to Taiwan.

Kevin brought years of international technology, operations and franchising experience into hospitality. Julie brought something rarer — a decade in R&D at Nestlé, developing beverages for global markets. Together, they built something neither could have done alone.

Culinary Director

Chef Đoàn
Kim Mai.

Our Culinary Director brings a scientific background, Michelin-style plating technique and a deep expertise in Vietnamese and Asian cuisine to every dish Multea serves.

A medal-winner at Master Chef of Foodex 2026, Chef Kim Mai now represents Multea Choice on Top Chef Vietnam — broadcast nationally on VTV3 every Monday from 22 June 2026.

Top Chef Vietnam · VTV3 · Every Monday from 22 June 2026

Chef Đoàn Kim Mai — Culinary Director, Multea Choice
Kevin sourcing tea with Taiwan supplier
Why Taiwan matters

Authenticity isn't
a claim. It's a
supply chain.

Every Multea ingredient traces back to Taiwan — sourced directly, with no intermediaries. We work closely with trusted Taiwanese producers to ensure our drinks remain true to their origins while meeting the highest quality standards.

Julie travels to Taiwan annually to select new harvests, develop new recipes and maintain the supplier relationships that make Multea drinks different from everything else in the UK market.

Explore the menu
The annual visit

Every harvest
is a decision.

Kevin travels to Taiwan each year to walk the rows, inspect the harvest and select the ingredients that will define the menu for the coming season. This isn't delegated to a broker — it's a personal commitment to quality that runs through every drink we make.

The relationships we've built with Taiwanese farmers mean we source direct — no intermediaries, no compromise on origin or freshness.

Kevin walking the Taiwan tea farm rows

Growing
together.

From a single store to a growing network — our mission has never changed: deliver exceptional drinks and exceptional customer experiences.

2020

Founded

Multea Choice is founded by Kevin and Julie Doan with a vision to bring authentic Taiwanese tea culture to the UK.

2021

First store opens

Our first London location opens, establishing the store format and service model that every subsequent site follows.

2022

Netherlands expansion & Twickenham

Multea Choice opens in Twickenham and expands into the Netherlands — the first Taiwanese bubble tea franchise to cross into mainland Europe under this model.

2023–24

UK network grows

New sites open across West Bromwich, Wolverhampton, Manchester and further South London locations. Franchise model is refined with each opening.

2025

12+ locations

Guildford opens. Franchise recruitment active. Vietnamese street food expands at New Malden flagship.

2026

Wales, Clapham & Balham

Three new locations open. Chef Đoàn Kim Mai represents Multea Choice on Top Chef Vietnam — broadcast nationally on VTV3. Vietnamese cuisine reaches the national stage.

Taiwan tea leaves — Multea source

"Every leaf here has a name — an origin, a harvest date, a farmer who tended it. That's what we bring to Britain."

— Kevin Doan, Co-founder
Be part of the story

Own a part of what
we're building.

Franchise territories are open now. Join a network built on food science, authentic ingredients and a brand people already trust.

Franchise opportunity Get in touch